The Home Depot Foundation just dropped $10 million into skilled trades training. That includes a new $1 million partnership with Boys & Girls Clubs of America, aimed at introducing kids and teens in Atlanta, Phoenix, and Houston to careers in carpentry, plumbing, electrical, and HVAC.

Here’s the thing: in home services, your reputation isn’t your logo, your trucks, or even your radio jingle. It’s your reviews. Google and Yelp own that story.

Maybe a roofer, landscaper, painter, plumber, whatever...Your days are spent elbow deep in real work, not tangled in dashboards, apps, or searching for marketing tips.

You can’t run a great service business with a mediocre fleet. And yet, most companies treat fleet like an afterthought.

Trane just flipped its BrainBox AI buy into a launchpad for autonomous HVAC built to move fast, cut energy, kill emissions, and make every other “smart building” look outdated

If you’re running an HVAC, plumbing, electrical, or roofing business in 2025, you’re in one of the most competitive land grabs in home services history.

Nuve Home might be the most important thing to happen to HVAC customer retention since the service agreement. Not because it’s a sexy new gadget. But because it’s a plain and simple business move.

Let’s be clear, this isn’t bad news. It’s the opportunity of the year. Ace Hardware just dropped a survey that 87% of millennial homeowners have repairs they haven’t finished, and 84% are still putting them off.